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Conversation with CEO and Founder of Eartha Watch Company – Emir Horton

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I had the opportunity to chat with Emir Horton. He  is the Founder and CEO of Eartha Watch Company.  He is creating his own lane in the luxury watch industry. In this interview we discuss his inspiration and also his drive. 

About Emir: 

Emir Horton is the Founder and CEO of Eartha Watch Company. Raised in Philadelphia, Emir is no stranger to life’s challenges. As a young man, his environment weighed on his confidence and caused him to question whether he would be able to fulfill his entrepreneurial dreams. Emir found hope as a student at Delaware State University. He graduated with a B.A. in Mass Communications and planned to move to Los Angeles, CA to pursue a career in acting and entertainment.

With more courage than connections, Emir quickly found himself in L.A. sitting on a curb with a bag of his belongings, a little more than a month’s supply of cash, and nowhere to live. In that moment, he was reminded of the legacy attached to his name and the impact it would have if he stayed the course and kept moving forward toward his goals. However, it would take more than faith and ambition to fulfill the mandate of his life. Emir reevaluated his circumstances and realized he needed to be more strategic with the use of his time. The realization was the start of the idea to create a timepiece that represents transcending barriers and living up to one’s full potential.

With a wealth of knowledge and the desire to provide a luxury product for today’s thought leaders, innovators, and modern day visionaries, Eartha Watch Company was born. As the youngest Black man at 25 in the watch industry, Emir hopes to support the dreams of his fellow leaders and remind himself, and others, to be bold and reclaim the rich resource, time.

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